Many storage facilities have well over a dozen high level storage categories to choose from which are displayed in a repetitive list form. From a consumer's perspective, this often results in confusion because sizing, prices and features may look similar, causing choice paralysis and reduced purchasing confidence.
To address this, I explored a different unit selection paradigm that breaks the various decision points into two basic interactive dimensions - unit sizing and features.
I created new mobile friendly cards that encourage the consumer to start self-selecting details of interest in any order to quickly narrow results. The key difference between this new method and the current approach is the consumer is constantly making progress towards the right unit, instead of reading arduous lists and feeling overwhelmed.
Bringing things to life.
This new approach would require constant feedback to the consumer to ensure they understand how their choices influenced details like inventory availability, promotions and pricing. After storyboarding some interaction ideas, I jumped into Framer to prototype the experience.
Quickly narrow based on needs.
The design team learned through qualitative research that consumers value the ability to quickly scan and compare inventory options while understanding pricing implications. I designed a horizontal scrolling paradigm that would allow both unit dimensions and features to be visible in a single view.
Immediate pricing and promotion feedback.
As the consumer narrows based off their needs, specifics contextually emerge such as promotional details and pricing. As changes are made, the system updates details on the spot.